Allowing it lets Google Analytics and Google’s advertising measurement set an identifier and receive your IP address, the pages you view and how you reached them — used only to see which pages work and whether a campaign led to an enquiry, never to build a profile or to decide anything about you. Google processes this outside India, a cross-border transfer under Section 16. Declining changes nothing about the site, and you can change your mind any time from the footer. An analytics identifier is personal data, so the DPDP Act applies to it — though no Indian cookie statute requires this banner. We ask because we would rather you chose. What we collect and why

DPDP Act for Startups - ruleexpert.com

DPDP Act

7 Essential Compliance Steps for the DPDP Act in 2026: Startups vs Enterprises

h1 { font-size: 40px; color: #1a202c; margin-bottom: 25px; line-height: 1.3; font-weight: 800; text-align: left; border-bottom: 4px solid #3182ce; padding-bottom: 15px; } h2 { font-size: 30px; color: #2d3748; margin-top: 45px; margin-bottom: 20px; font-weight:…

27 March 2026