Allowing it lets Google Analytics and Google’s advertising measurement set an identifier and receive your IP address, the pages you view and how you reached them — used only to see which pages work and whether a campaign led to an enquiry, never to build a profile or to decide anything about you. Google processes this outside India, a cross-border transfer under Section 16. Declining changes nothing about the site, and you can change your mind any time from the footer. An analytics identifier is personal data, so the DPDP Act applies to it — though no Indian cookie statute requires this banner. We ask because we would rather you chose. What we collect and why

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Compliance Automation

DPDP in Healthcare

Data Breach Management in Healthcare: How Hospitals Can Protect Patient Data Under the DPDP Act

Healthcare Data Breach Management is essential for hospitals and healthcare organizations that process sensitive patient information in today s digital environment. This blog explores what constitutes a healthcare data breach under the…

18 July 2026

DPDP in Healthcare

What is the DPDP Act and Why Is It Important for the Healthcare Industry?

Healthcare organizations manage some of the most sensitive personal information, including medical histories, diagnostic reports, insurance details, prescriptions, biometric information, and patient contact details. As hospitals and healthcare providers increasingly adopt Electronic…

15 July 2026